Social Media Marketing
Welcome to my website about Social Media Marketing! I am really excited to share with you tips and insights into the world of social media. Social Media Marketing is a very hot topic and a rising field. Businesses for years have moved their offline marketing dollars to market their services online. As I write this page, the trend will continue for businesses to spend revenue online for marketing including social media to increase their brand awareness and to market their products and services.
You might be wondering what’s the fuss about social media and its importance to your business. Let’s explore what is social media marketing? I can define it as gaining traffic and attention through sharing various content online. However, Wikipedia described it as, ” Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.“
Everyone on the Internet is involved in some type of sharing using various networks such as Facebook, Twitter, LinkedIn, Instagram, etc. We are sharing content such as videos and images in return for a “like,” “comment” “favoured” or “share.” Hopefully you understand the point. In this Old Spice commercial, this video generated over $50.5 million views because an action was taken, sharing!.
As a local business, you would be using social media to engage with your existing customers, promote, and educate your prospective customers about your products and services. When using social media, the power of sharing can have a viral effect for a business or an individual. Many businesses lack the resources for marketing because of the high cost of doing business. Social media is a vehicle for these businesses to have a presence on the Internet. To market your services online can require free to very little in marketing dollars. But it is always advised to have a marketing budget set aside.
As a social media consultant, I look forward to helping you with your local social media marketing by sharing marketing strategies, social media marketing tools and tips on working efficiently when you are marketing your business on several social networks. In my next article, I will explore what are the benefits of social media marketing? And lastly, is social media right for your business?
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To your success,