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Social Media Marketing-Improve Your Online Presence and Attract New Customers| Orange County, CA

How to Maximize Your Social Media Marketing

and Exposure in Orange County, CA

You want to expand your organization social media marketing engagement online but you don’t have the time. Our social media marketing services helps you to build loyal fans of brand advocates, which in turn send relevant signals to the search engines. Building your social media profiles and followers will help your SEO rank to generate and boost your online traffic.

It is estimated that 42% of the world’s population is online and this trend continues to grow.  For illustration purposes, we have included some data from We Social below. The research was completed back in 2015.

social media advertising

Social Media Advertising

You have options when it comes to social media advertising. Our social media services will engage you to discuss your goals and help you to create a customized strategy on the right social media platforms. Social networks such as Facebook and Twitter are making it more difficult for organic search, so it’s important that you keep an open mind to running paid social ads. Having a paid social media campaign can be very effective. The benefits of integrating a social media advertising strategy can drive social engagement while earning you followers. Most importantly, you’re able to track and monitor your marketing expenditure.   When you promote your products and services using paid social advertising it has been shown to increase back-links to your website, as well as improve your organic search for relevant keywords.

Gaining and Wooing Fans on Social Media

Social media marketing should play an integral part in your promotional mix. It’s a place where fans can learn more about your brand and become raving advocates. Many people today conduct their own research before they purchase a product. So the importance of social media integration is paramount today more than ever.

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Social Media Strategy – A Winning Game Plan

Do you have a social media strategy? Having a strategy if done correctly can create a strong online community with your prospective customers. A marketing plan is a must in understanding what you are trying to achieve, who are your customers, and what are your competitors are up too. To reach your goals, we first have to understand your objectives. Our focus is to help you reach your objectives and to ensure your goals are S.M.A.R.T. (specific, measurable, attainable, relevant and time-based).

Choosing Your Social Media Platform

Depending on the products and services you offer, our services can recommend the right social media platform for your business.   For example, Pinterest might be better for you if you are in the fashion business whereas LinkedIn is more focused on business-to-business sales.   As you follow your competitors, it will become more apparent where you should focus your efforts to reach your target audience.

Every social media platform has influences which can help you reach your audience. These influencers create a buzz around your brand. Entrusted influencers can help you promote your products and services where appropriate via blog, videos, tweets, etc. Having a plan and creating the right marketing strategy can help you grow your audience and brand awareness.

Content Development on Social Media

Lastly, have a content strategy plan develop to deliver engaging materials to your audience.   Yes, you can talk about your product, however, add additional information where appropriate to deliver real value. Think about providing information that can help your audience through the buying cycle. A good mixture of videos, infographics, guides and other marketing materials will help to keep your audience engaged. Keeping an ongoing presence on social media with fresh content is important.

If you are looking for a consultant in Orange County, CA or anywhere in the United States to help you with your social media marketing, then contact us. We will prepare a report with recommendations to help you build your online marketing brand.